Business Marketing Tip – How to Hire Someone to Convert Your Audio Training to Articles

In the last few days I have been interviewing a handful of folks that are looking to do transcription work to find one or two people that will be able to take the real estate and marketing courses I already have plus some of the new ones that I am scheduled to do and convert them in articles to post on the blog and various other marketing opportunities.I have some feedback and tips for those of you that are considering doing something similar in your own business, but before I get to some of the tips I want to remind you why I am even bothering to do this in the first place.Content (and by content I mostly mean articles for your website) is critically important to build and keep traffic to your website. Whether you are just posting the articles on your site or you are also using the articles on other article directory sites for syndication and republication, you will find that having content, specifically valuable content, and a lot of it to be one of the most effective, long term traffic models available.For example, here is some real world data. Just before the New Year, I went back and looked at Google Analytics data from one of my websites. I took the total amount of search engine traffic coming to my site over a specific–very long–period of time and divided it by the number of articles I had on my website. Then I divided by the number of months in the time period to get a number of visitors from search engines per article per month number. First off, I want to say that this number is conservatively low because I used the total number of articles at the end of the period as if that number of articles existed the entire time when really I was adding articles at a rate of about 1 or 2 per day.So, what was my number? 10 new visitors per month per article. Yours may be much higher, yours might be a little lower, but let’s look at what that really means in terms of pay per click traffic (which I think is similar in quality to organic search engine traffic from articles, but that’s a topic for another day).If you were paying 50 cents per click to get a visitor to your site, then 10 new visitors from search engines per month per article, means that you article is worth $5 per month in pay per click traffic to you or about $60 per year.So, for every article that you write, you can expect, on average, about $60 worth of traffic from that article over the course of a year. And that, in a round about way, is why I am taking the numerous hour long talks that I have done and converting them into text articles.Ok… so, getting back to the feedback on hiring someone to transcribe my hour long talks and then take that transcription and convert it to articles.First, price does not always mean quality. Often it does, but there are people that just want to earn some extra money and they are happy making a lot less than someone that is a “professional” transcriptionist that is charging 6 times as much. And yes, the difference can be that much. I have had people bid and do a great job at a much, much lower rate. I have also gotten horribly poor quality stuff from mid to high price guys.Second, get lots of bids and try several people out. When I go to hire someone I advertise the job is to do a single hour of work and let them know that if it goes well, I do have more. I will even hire several people from the first job post to do one hour each to find the ones that communicate well with me, do it in a reasonable amount of time, and do a reasonably good job. If I happen to find two or three in the group that fit that standard than I will hire more than one and split the work until one of them opts either through their actions or words not to do the work for me anymore.Third, set the standard early on. It is much easier to set a high standard in the beginning and have folks strive to reach that standard than to be vague and let them fail from your lack of standards.So, I hope those tips help you if you decide to convert any audio presentations you have into articles.

Deck Construction Maintenance Tips

You can hire a deck construction company to build your dream deck, but how do you take care of it to keep it looking nice? Performing basic maintenance and upkeep on your structure will keep it looking and functioning great for much longer than if you just let it sit there. Here are some tips to get you started.Repairs
Each year, check the supporting posts and joists underneath that hold the deck up, as well as the screws and bolts that connect it to your home. Inspect for wood rot, structural damage, or loose bolts and screws. Also check the railings and flooring for loose nails or screws, as well as damaged wood and splinters. If you find any problems, make sure and correct them before doing any further maintenance. This may be as simple as tightening bolts and hammering nails back in or as complicated as replacing posts. If you find wood rot on your supporting posts, it is best to give your deck construction company a call. These types of problems often require major renovations and are best left to the professionals.


SandingIf your deck is older and looks beaten up, consider sanding rather than washing it. Sanding an older structure can give it new life and add another 10 years to it. Before sanding, make sure all nails and screws are sunk into the wood so they don’t catch on the drum sander. Sand diagonally first with sandpaper that is 40-50 grit, then go back and sand it again horizontally using 70-80 grit sandpaper. This process evens out the surface while opening up the pores of the wood.Homemade Cleaning SolutionHere’s a recipe for an effective deck cleaning solution that you can make at home. Combine one quart of household bleach with 1/3 cup of powdered laundry soap and 3 quarts of warm water. Apply and rinse off.StainingStarting at an inner corner, use a sprayer to apply semi transparent stain. Watch for overspray on siding or any other surfaces nearby. Go over any puddles with a roller to even out the finish. Don’t let the stain completely dry before applying a second coat because it will not soak into the wood. Not all structures will require more than one coat. Use a stain that has a high amount of resin in it so it will last longer. Look for solids at or above the 50 percent level. In the years between staining your deck, a water sealant can be applied to protect the wood.


Ask your deck construction company about installing low-maintenance decking if you prefer to avoid frequent upkeep and repairs. These kinds of decking materials are stain, scratch, mold, mildew, and split resistant.

Book Ghost Writing As a Process

It’s an interesting relationship between a book ghost writer and her client, the book author. The client has the original ideas for the work, and the ghost writer is there to bring them to full fruition. In other words, they work on the book together, with the book ghost writer being a professional who does most of the actual writing of the book, while the client only assists with the ideas.Well, not exactly. There’s more to it than that. In fact, the client or original book author is an integral part of the process, and in fact is writing his own book through the book ghost writer. Book ghost writing is a process, which I’m going to try to break down for you my way, fine-tune experienced after over a decade of book ghost writing. It begins with the client, and is finished through the work of the ghost writer.The client starts the process, after contacting and hiring the ghost writer, by signing a book ghost writing contract with the writer outlining everything important, such as the legal rights of both parties, who exactly keeps the copyrights, who gets the credit for the book or shares it, etc. Then the client makes a small deposit, such as $5,000 to start, for keeping the professional writer’s time open to work on the book. This can be a completely non-refundable deposit, or half of it can be refundable under certain circumstances, such as the client cancelling the project or the book ghost writer being unable to begin work on it.Once the project begins, a great first step is for the client to create a book outline and a time line laying out the book’s contents in chronological order. These documents can be sketchy at first, worked on more and filled out later, even being expanded into a table of contents as a further guide for working on the manuscript. Each document only needs to be about one page long. They engrave nothing in concrete, and each can be altered to suit the needs of the overall project.


Next, emails containing attachments in Word or Word Perfect documents, and in my case I prefer to work in Word, are exchanged between the client and the writer. The client starts this by typing out from the beginning of the book until the end, in gradual stages as needed, the book’s contents as envisioned. This can be added to later, and fully edited and rewritten by the ghost writer. Basically, the client at least needs to lay out the ideas of the book as expressed by him, and then flesh them out somewhat for the writer to have material from which to work.The book ghost writer can do light to heavy research and add related new material by using the resources of the Internet and the local library system. The emails and phone calls between both parties assist the professional writer in shaping, creating, editing, rewriting, proofreading and fully completing the book manuscript. Along the way, the client or book author shares ideas, tells the book ghost writer how he wants his manuscript laid out and written, gives the writer details of the book, and supplies more general ideas and guidelines about the book’s materials.It is best if the client sends all of the actual information to be worked on with his ghost writer in several email attachments, rather than sending them over the phone or in the bodies of emails as written copy. Some background materials can be on real paper, but generally ghost writers can’t work from handwritten notes, and while some ghost writers use scanners and can scan in typed documents, it’s easier to already have the documents in electronic format. MS Word is the most common software.Phone calls can be made on a regular basis; you can also arrange Skype conferences and IM or instant message meetings. It’s best for a book ghost writer to always have written records, albeit electronic ones, of everything, so I try to avoid phone calls except for using them for info about the project, not the project itself, or to bring each other up on what’s going on in general. I like to have everything in emails and attachments whenever possible. It’s something solid and reliable in front of me, which I can check on all throughout the project.The client basically lays out the book’s ideas and overall structure, and the ghost writer fleshes everything out and edits it into a professional, readable, polished book, also properly formatting the manuscript and preparing it to be presented to a literary agent and then a commercial, independent, boutique or self-publisher. The book ghost writer may only ghost write the work in progress, and a separate copy editor and even a separate proof reader may be hired to go over the finished manuscript; or the ghost writer may offer included editing and proof reading services. I do this myself when I ghost write, including the price of editing and proofing the manuscript within the overall book ghost writing price. However, if you can afford this, it’s always wise to hire another outside book editor for a second set of eyes.The client may ask questions or raise concerns with the book ghost writer at any time during the book ghost writing project. This should be encouraged by any professional writer in order to facilitate the process of creating a solid, well thought out and well written manuscript that reads smoothly, has few typographical or other errors, has been thoroughly fact checked by both parties, and is otherwise ready to present to an agent and then a publisher. The writer’s job is to help the client, the original book author, to craft a book that reads if needed as though it was written by the author client, or at least one that reads professionally well. The ghost writer may work in either the client’s voice, which should come through in the client’s original writing, or in her own voice if the book author doesn’t mind some added creativity in the process.


Also, credit for the work may be shared, with the book ghost writer’s name being featured on the cover under the famous “As told to… ” method underneath the book author client’s name. Or the ghost writer can be not mentioned, with all credit, royalties and success going to the author client. In either case, the advance payment made to the professional writer is her main resource, as the thrust of writing a book for someone else is to make a living at helping you to produce your book project. The writer deserves the relatively high pay, as the book project often lasts from three to six months or longer, and the client is supposed to receive a well written, beautiful, awesome new book, one which hopefully will sell to its selected markets.At our company, we have many resources at our disposal which involve assisting you in finding an agent and publishing your book, and methods for marketing, promoting and selling your book. We can also guide you to our partners and other networks outside our company which will assist you in arranging book advertising and sales. You may already have business or personal sources you can also use to promote sales.One last thing: remember that you aren’t writing a book only for yourself, or even just your family and friends. You’re creating a wonderful work of art for both its readers and your long-term posterity, so you should aim for capably reaching out to its audience. Keep your readers forever in mind, trying very hard to write more for them than merely for you, your dreams and your book ghost writer.

Information on Online Games

There are many places that offer free online games for a person to fill their spare time with. There is a countless number of people who participate in online games each day, and many of those people would admit to how addictive these games can be. If you have found yourself with spare time to fill but are unsure how to utilize this time, why not check out one of the different types of free online games available on the internet.You can find games online to entertain anyone in many different age groups. There are several games available for young children, teenagers, and adults. Many of the games you would find online are targeted for a specific age group. The ones that are geared towards younger children are often times educational and interactive. On the other hand, the ones created for adult entertainment are usually constructed in such a way that the only thing they provide to their users is a way to beat boredom. So what are the many different types of games available on the internet today?


One of the most popular online game genres is the multi-player RPGs. These allow a massive amount of players to be in the game at the same time. The unique thing about these games is that everyone is playing their own personal game while being able to interact with the rest of the gamers who are online at that same moment. These games generally revolve around a fantasy world in which people have created characters. While playing the game you are supposed to remain in character at all times and submerse yourself into the idea of this fantasy Kingdom. Many of these games require a membership at some point to be able to progress further in the game. However, there are some available that are completely free to use.Another popular way to fill your spare time is to play one of the millions of flash games available on the internet. You can find a game about almost anything, and these games are usually easy to beat but very addicting when playing. The type of flash game you might find online would include shooting, racing, puzzle, and other silly stress relieving games.Children can enjoy one of many different education games available to them virtually. Almost any cartoon on television has a game that goes along with it online. The best thing about many of these games is that children are learning valuable moral or scholastic lessons without even realizing it. To them, it does not feel like a chore to play these games and in return, they are subconsciously soaking up the information that is being fed to them throughout the game.


There are millions of free online games available to play. Finding them is extremely easy and in many cases, there is not much required of your computer to play them. There are many different types of online games, that was not even touched upon in this article. It would be impossible to count the amount of free online games available to a person today. The next time you find yourself with some time to kill why not check out one of the millions of games available online.